Catering Your Wedding Business to Indian Clients – Part 1

Wedding - 7 July 2019, By admin

This month we have gone back to basics with Wedding Planning and are looking at all aspects of planning weddings. Today I’m delighted to welcome Preeti Moberg from the Big Fat Indian Wedding who has kindly consented to write a three part series on catering your wedding business to Indian clients. Preeti has been featured on our blog before when she wrote a great piece called Seven Summer Fusion Weddings Ideas, so without further ado I will hand you over to Preeti.

When it comes to Indian brides, they take wedding dresses just as seriously as other brides. Yes, dresses. Indian weddings will have a several dress changes over the course of the wedding events, which traditionally takes place over several days.

Indian weddings can be intimidating to wedding planners at first, especially those first being introduced to them, so we have a few tips on how to best manage your bride (and groom!) with the dressing and wedding theme, giving you a rundown of the wedding fashion styles (hint: they’re not dresses!).

Everything Takes Time Getting a bride dressed, coiffed, and maquillage on the wedding day will take at least couple of hours (on average: 2-4 hours), so build that into the timeline accordingly. This means buffering enough time for the bride to get up (many wedding start in the morning), have some food (if she is allowed), and being photographed. The good news? For the most part, even if you run late by 30 minutes, the wedding guests are still making their way in and it won’t be a disaster.

Problems arise, however, when the bride needs to undress, take off her makeup, brush down her hair and start over again for the next look. With tight schedules, you may have only a couple hours to get this done and any delays will delay the entire service.

Vendors familiar with Indian wedding timelines will be able to utilize their time wisely. Photographers can use this time to capture more getting ready shots as well as venue photos, bridesmaids, and groomsmen. Vendors who are on the floor have the chance to double check the hall is in tip-top shape. But it’s the planner planner that has the tough job of getting bride dressed and down! Anticipating the time needed in advance will leave you much better prepared.

Matching the Dress Most planners assume they’ll be working with shades of white and black when it comes to the couple, but when it comes to an Indian bride’s dress, you have no idea what to expect. Indian brides can wear everything from the classic white to red to yellow to green! And this can wreck havoc on how to match the wedding colors, spotlights, flash lighting and so much more for the vendors.

Our suggestion? Take time in advance to find out what the bride will be wearing at each of the wedding events. And let’s not forget the groom. Grooms tend to wear lighter shades at the wedding and darker colors at the reception.
Armed with this knowledge, planners and florists can discuss how the wedding colors/theme should complement the couple, while lighting/sound vendors can determine what spotlight colors to use.

Photographers have the trickiest job because they need to photograph the couple (together and separate) in non-traditional colors and outfits. Read Capturing the Love by Kathryn Hamm and Thea Dodds. While the book focuses on LGBTQ weddings, you can easily apply the situations to Indian weddings when it comes to color matching, posing, and rituals.

Wedding fashion and dress is one of the most important elements to an Indian Wedding. With the above tips in mind, and a commitment to communicate your vendors, you’ll be well on your way to successfully planning an Indian Wedding.

Preeti Moberg is a South Asian wedding aficionado. She loves all things colorful, happy, and fun. During the summertime, you can catch her blogging about weddings on The Big Fat Indian Wedding and cooling off to a mango lassi.

Know Thy Dresses

Bridal outfits: Sari – A 6-9 yard material pleated and wrapped across a bride. It can worn in many styles and is a classic outfit for Indian women. Lengha – A short top, known as a choli, worn with a full length, usually flowy, skirt. A dupatta, long fabric, is then draped across the front of the choli. Sharara or Gharara – Traditional Pakistani outfits. A sharara looks like a lengha but has a long top while a gharara has a long top and billowy pants. Salwar kameez – A long top worn with loose or tight fitting matching pants. Considered more casual wear or wedding guest outfit apparel. A fancy version of the salwar kameez, the anarkali, has a flowing top and tight pants and is sometimes worn by Punjabi brides.

Groomswear: Sherwani – The essential man’s suit. Made of heavy silks with embroidery and beading. Dhoti – A man’s pants that is several yards of pleated fabric. Worn by itself or with a top, kurta. Turban – Can be religious, like in the Sikh community, or an accessory. Available in many colors and can be accessorized with brooches. Kurta pajama -Long top and loose pants – the men’s version of a salwar kameez. Can be casual in style or with heavy embroidery and work.

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